Hans Lippershey Telescope and Microscope Inventor

Who was the first person to create a telescope? Its one of the most indispensable tools in astronomy, so it seems like the person who first came up with the idea would be well known and written up in history. Unfortunately, no one is quite sure who was the first to design and build one, but the most likely suspect was a German optician named Hans Lippershey.  Ã‚   Meet the Man Behind the Idea of the Telescope Hans Lippershey was born in 1570 in Wesel, Germany, but little else is known about his early life. He moved to Middleburg (now a Dutch town) and married in 1594. He took up the trade of optician, eventually becoming a master lens grinder. By all accounts, he was a tinkerer who tried various methods of creating lenses for glasses and other uses. In the late 1500s, he began experimenting with lining up lenses to magnify the view of distant objects. Fast Facts: Hans Lippershey Born: 1570 in Wesel, GermanyMarried: 1594, no information on spouse or childrenEducation: Trained as an optician in Middleburg, Zeeland (Netherlands)Key accomplishments:  Invented spyglasses, telescope, and microscope From the historical record, it appears that Lippershey was the first to use a pair of lenses in this way. However, he may not have been the first to actually experiment with combining lenses to create crude telescopes and binoculars. There is a tale that says some children were playing with flawed lenses from his workshop to make distant objects look bigger. Their crude toy inspired him to do further experiments after he  watched what they were doing. He built a housing to hold the lenses and experimented with their placement inside. While others, such as Jacob Metius and Zacharias Janssen, later also claimed to invent the telescope, it was Lippershey who worked on perfecting the optical technique and application. His earliest instrument was simply two lenses held in place so that an observer could look through them to distant objects. He called it a looker (in Dutch, that would be kijker). Its invention immediately led to the development of spyglasses and other magnifying devices. It was the first known version of what we know today as a refracting telescope. Such a lens arrangement is now common in camera lenses. Too Far Ahead of His Time? Eventually, in 1608, Lippershey applied to the government of the Netherlands for a patent on his invention. Unfortunately, his patent request was denied. The government thought that the looker could not be kept a secret because it was such a simple idea. However, he was asked to create several binocular telescopes for the Netherlands government and was well compensated for his work. His invention was not called telescope at first; instead, people referred to it as the Dutch reflecting glass.  The theologian Giovanni Demisiani actually came up with the word telescope first, from the Greek words for far (telos) and skopein, meaning to see, to look. The Idea Spreads After Lippersheys application for the patent was publicized, people across Europe took notice of his work and began fiddling with their own versions of the instrument. The most famous of these was Italian scientist  Galileo Galilei, who used a telescope of his own making based on Lippersheys work and wrote about his observations. Once he learned of the device, Galileo began constructing his own, eventually increasing the magnification to a factor of 20. Using that improved version of the telescope, Galileo was able to spot mountains and craters on the Moon, see that the Milky Way was composed of stars, and discover the four largest moons of Jupiter (which are now called the Galileans). Lippershey didnt stop his work with optics, and eventually, he invented the compound microscope, which uses lenses to make very small things look large. However, theres some argument that the microscope may have been invented by two other Dutch opticians, Hans, and Zacharias Janssen, who were making similar optical devices. However, records are very scanty, so its hard to know who actually came up with the idea first. Nonetheless, once the idea was out of the bag, scientists began finding many uses for this way of magnifying the very small and the very distant.   Lippersheys Legacy Hans Lippershey (whose name is also sometimes spelled Lipperhey) died in the Netherlands in 1619, just a few years after Galileos monumental observations using the telescope. A crater on the Moon is named in his honor, as well as asteroid 31338 Lipperhey. In addition, a recently discovered exoplanet bears his name. Today, thanks to his  original work, an amazing variety of telescopes are in use around the world and in orbit. They function using the same principle he first noticed—using optics to make distant objects look larger and give astronomers more detailed looks at celestial objects. Most telescopes today are reflectors, which use mirrors to reflect the light from an object. The use of optics in their eyepieces and onboard instruments (installed on such orbital observatories as the Hubble Space Telescope) continues to help observers—particularly using backyard-type telescopes—to refine the view even more.   Sources The Galileo Project (Rice University): Hans LippersheyHistory of Information: Hans Lippershey Invents the TelescopeHistory of the TelescopeMolecular Expressions: Hans Lippershey ​Edited by Carolyn Collins Petersen.

Essay Pips Great Expectations - 894 Words

In the novel, â€Å"Great Expectations† by Charles Dickens, the main character Philip Pirrip, who is known as â€Å"Pip† throughout the novel, has a series of great expectations that he goes through. The title of the novel, as many other great book titles, comes with various meanings that are present in the story. In the literal sense Pip’s â€Å"great expectations† refer to the 19th century meaning, which involve receiving a large inheritance. Meanwhile, on a deeper level Pip sets goals that he hopes to accomplish in the future which could also be referred to as his â€Å"great expectations†. The title, with these multiple meanings that are attached to it, ends up being ironic after all is said and done at the end of the novel. Pip comes from a lower class†¦show more content†¦Pip then goes on to address the reader directly and explains that â€Å"[t]hat was a memorable day to [him], for it made great changes in [him],† (Dickens 70). After meeting with Estella several times and becoming extremely fond of her, despite her bipolar attitudes towards him, Ms. Havisham suddenly decides to recompense Pip for his time and then tells him that he no longer has to come back to the Satis House. Everyday after this, Pip continuously thinks of Estella and of how he must become a gentleman in order to be at the same level as Estella and eventually marry her. Another character Biddy (whose relationship to Pip is somewhat complicated) begins acting as Pip’s teacher and Pip says â€Å"[w]hatever [he] acquired, [he] tried to impart to Joe,† because â€Å"[he] wanted to make Joe less ignorant and common.† Pip’s plans to become a well-mannered gentleman to be worthy of high-society and to be worthy of Estella’s affection are two goals or â€Å"great expectations† that Pip sets for himself that ultimately carry the plot of the novel along. After being released from Ms. Havishams service, Pip becomes Joe’s apprentice. Four years into his apprenticeship, Pip is approached by a man who he vaguely remembers meeting once at the Satis House. This man is Jaggers, a lawyer, who proceeds to tell Pip that an anonymous benefactor has made PipShow MoreRelated Great Expectations: Pip’s Views of Expectations Essay1291 Words   |  6 PagesGreat Expectations – Discuss Pip’s views of expectations and how they affect him. The novel Great Expectations is focused around the theme of a young male’s expectations and how they rule his life. It tells us the effects they have on people and the negative impact they have on Pip’s life. The Title to the novel â€Å"Great Expectations† totally contradicts the main theme in the book, as the expectations turn out to be not so great after all. 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It is at the heart of the book mainly for the reason that it is the closest and deepest relationship between any two characters in the whole novel. This forms a relevance to the title of ‘Great Expectations.’ After meeting with PipRead MoreEssay about Pips Expectations in Charles Dickens Great Expectations1166 Words   |  5 PagesPips Expectations in Charles Dickens Great Expectations Throughout the novel there are many expectations of Pip. They are appointed to him by many different characters, as well as himself. These expectations were very stressful for Pip and often wore him down to breaking point. Right from the start of the book we are introduced to many characters and we find out shortly why they thrust such Great Expectations on Pip. Eventually we discover more about these and find Read MorePip’s Character Change in Charles Dickens Great Expectations1173 Words   |  5 PagesPip’s Character Change in Charles Dickens Great Expectations Great Expectations, by Charles Dickens is a compelling story rich in friendship, love and fortune. The main character, Pip, is a dynamic character that undergoes many changes through the course of the book and throughout this analysis, the character Pip, will be identified and his gradual change through the story will be quoted and explained. The main character, Pip, is a gentle character. His traits include Read MoreEssay on What Shapes Pip’s Character in Great Expectations?1682 Words   |  7 PagesWhat influences shape the character of young Pip in Great Expectations? â€Å"Great Expectations†, by Charles Dickens, is an enthralling tale of love and fortune. The story is set in the period of Dickens’ childhood, from 1810 to approximately 1830, and it is likely that memories of his own youth inspired Dickens to write the novel. The main character, Pip, is a gentle and humble boy whose character and personality undergo major transformations throughout the novel. He is influenced by many charactersRead MorePips Perspectives on Social Classes in Great Expectations Essay878 Words   |  4 Pages Great Expectations by Charles Dickens is a coming-of-age story written from December 1860 to 1861. Great Expectations follows the life of Phillip Pirrip, self-named Pip; as his â€Å"infant tongue could make of both name nothing longer or more explicit than Pip. So, I called myself Pip, and came to be called Pip.† (I, Page 3) The story begins with Pip as a young child, destined to be the apprentice of his blacksmith brother-in-law, Joe Gargery. 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There are many different events ranging from his meeting the convict, and Miss Havisham, his falling in love with Estella and his fortunate gaining of an unknown benefactor, which enables Pip to achieve more promisingRead More Impressions Gained of Pips Character from Great Expectations528 Words   |  3 PagesImpressions Gained of Pips Character from Great Expectations Pip is very much a child in the the first chapter. However, it is Pip narrating it as an adult ( retrospective narrator). You know he is a child by his childish thoughts and his rather odd imagination. He manages to come up with the childish conclusion that his father is a square, stout, dark man, with curly hair just by looking at his fathers tombstone. Also, that his mother was freckled and sickly. It is quite bizarre

How the Reccession Has Effected the Fast Food Sector Free Essays

The business I have chosen is KFC as KFC is a worldwide business and very popular inside of the fast food industry behind fast food giants McDonald’s and burger king and operates in over 110 countries throughout the world as it is a worldwide business it will be affected in different ways in different places. Here are some factors which could have affected them in the recession: People have less disposable income As of the recession many people have less disposable income to spend on fast food as will be sticking to the essentials and their individual necessities in order for them to live. Many people were made redundant in the recession which will have of impacted KFC’s business as not a lot of people will be buying their products. We will write a custom essay sample on How the Reccession Has Effected the Fast Food Sector or any similar topic only for you Order Now Also if people have less money than they will pick the cheaper brand which will impact less on their spending or they will just cut out fast food all together this will impact KFC as it will be drawing less customers as the week goes on which will force the organisation to buy cheaper and lower quality products to sell the public which will make them lose customers as well as the quality wouldn’t be what it used to be. Unemployment increases As the unemployment rate throughout the world increases then less people will not have a sufficient amount of money to spend on high brand fast food restaurants and will have to cut out the spending for fast food altogether as it can be very expensive and overpriced. Unemployment will affect KFC as well as they will be getting rid of people in a way to decrease their main costs in the business in order for them to continue being one of the top high priced fast food restaurants in the fast food market becoming one of the top 5 fast food restaurants in the world behind the fast food giant which is McDonald’s and Burger King. Reduce in profit As KFC is a well-known American fast food restaurant which sells worldwide they sell millions or products globally. The loss of profit will make them have to reduce all of the costs inside of the business for example: lower the amount of employees in the business to cut the cost of the wages to lower the risk of a loss in the business and also lower the quality of the produce used in the products as the price of the raw materials have gone up. As the price of the raw materials go up then the business will be release a lower quality product which will make them lose their customers if they continue to sell a product which does not meet the customer’s needs which will make them go down in the market and will make customers go to KFC’s main competitors for example McDonald’s. How to cite How the Reccession Has Effected the Fast Food Sector, Essay examples

Identifying Criteria Set For Multicriteria -Myassignmenthelp.Com

Question: Discuss About The Identifying Criteria Set For Multicriteria? Answer: Introducation Bunnings Group Limited is an Australian multinational company owned by Wesfarmers since 1994. It operates in Australia, New Zealand, United Kingdom, and in Ireland. The company was initially founded in 1887 in Western Australia and performed activities such as sawmilling. Later on in 1952, the company becomes a public company and simultaneously expanded its operations in retail industry, and in hardware stores. In 1990s, organization started expanding its business in the overseas marketing and with this effect; company opened its first warehouse style store in Melbourne in 1994. Bunnings currently operates in more than 300 store locations along with the retails chains such as Home Timber and Hardware, Mitre 10 and other retailers. With this effect, organization has 20% market share in the Australian retail hardware industry. Companys product offering is wide and huge. They provide unique and useful products for DIY projects, for builders as well as fancy items which are useful for re novation type of procedures. Along with this, they also provide fittings for bathroom and kitchen, flooring materials, lightning products, paint, hardware and tools, window furnishings, etc. (Bunnings Warehouse, 2018). The aim of this report is to expand the business of Bunning Group Limited in Asian countries with the objective to increase their revenues and presence in the international market. While executing the research methods, organization observed that the Singaporean market will be more suitable for Bunning Group limited in order to expand their operations. Bunnings Warehouses are not reached to the Asian countries and for enhancing their international approach, Singaporean market have been chosen. The report will include the research methods used for selecting the market, market entry strategies in order to attain the desired goals and the objectives. Apart from this, the report will include the market strategy recommendations under which the companys PESTLE and SWOT analysis will be performed. The next of the report will include the marketing mix recommendations through which an effective position will be developed in the Singaporean market. Along with these strategies, promotional and a dvertisement strategies will also be covered in this report with the objective to enhance the market presence of the organization in the international retail chain industry. Evaluation of selected target market In order to select the target market for the organization with the motive to increase their global presence, Singaporean market has been chosen. Singapore market has been selected due to numerous vital elements such as presence of big retail companies in and the emerging economy rate. Apart from these elements, organization is able to uplift its performance in the target market with the help of its own services and product offerings. Only few competitors are available which performs the same functionalities as of Bunning Warehouse. Their unique products and services are the major reason for their success and growth, with this; they had developed an effective position in Australia, New Zealand, and Ireland and in United Kingdoms market (Tabrizi, et. al., 2014). In the search operation of the target market, organization has used secondary research method which is also known as the desk research. In this research method, organization could utilise the information already researched by the psychology, newspapers, journals, articles as well as through digital platforms. Information shared by websites could also be used for reaching to the final decision in relation with the motive to expand the business operations of organization in the international market. This method includes internal desk research and the external desk research and it helps the organization to determine the most appropriate technique in relevance with identifying the market conditions of Singapore with the motive of setting up an effective position in the target market. This will help the organization to acquire the distinct market share in the target market along with determining the opportunities to expand the business in the international market (Water, et. al., 2014). Market entry recommendations There are numerous market entry options available for the business enterprise to enter into the domestic or international market with the motive of expansion. Prior to the adaptation of most appropriate strategy, it has been recommended to the organization to research the future aspects of the market entry strategies in relevance with obtaining the desired goals and the objectives. Along with this, the determination of the factors related with the market entry options is necessary with the objective of successful expansion in the target market. Following are certain recommended market entry strategies for the Bunnings Group Limited in order to make the expansion effective and result oriented: Joint Venture: It is a particular form of partnership which involves two companies working together on a particular project. This form of partnership is done for certain period of time in order to accomplish the desired tasks. Two companies specialised in their sectors agree to work on the same project for attaining their targets. Market conditions and the environment plays crucial role in the operations of these types of firms as these are formed for a limited period of time in order to accomplish the desired task. Generally, profit sharing ratio amongst the companies is equal otherwise it depends on their mutual understanding. Bunnings Group Limited could come into a joint venture type of firm with a well-known brand in the Singaporean market. This will help the organization to understand the business environments conditions as well as it will help them to ascertain the opportunities for setting up their brand image effectively. The best example of joint venture type of firms is So ny and Ericsson, both of them decided to manufacture the cell phones and for a long period of time, this joint venture enjoys the leading position in the market. Thus, it has been recommended to the Bunnings Group Limited to operate their functionalities in the Singaporean market in the form of joint venture type of business entity (Morschett, Schramm-Klein Swoboda, 2010). Franchise: Franchising is a typical North American process which is used for expansion of the business in the international as well as in the domestic markets. Now this process is being used by other parts of the globe also in order to attain their desired goals and the objectives. This form of business enterprise is majorly used by the fast food companies under which same type of food items and beverages are delivered to its consumers. Bunnings Group Limited could adopt this strategy in relevance with setting up their strong image in the Singaporean market. This form of business will be adopted only by reviewing the demand of the products and services delivered by the organization in the target market. Without appropriate information, organization would not be able to acquire the appropriate market share in the target market. In a franchise model, organization needs to provide the details of their business to an outsider of the target market with the reputed brand name. With the hel p of the effective brand image, business could easily be set up along with the attainment of the goals, objectives and objective to establish a unique image in the market becomes an easy task (Moore, Doherty Doyle, 2010). Licensing: This is a general mode of entry into the new market; it involves huge paper work under which company gets the right to sell its products and services in the target market consenting over several conditions, rules and regulations. With the help of this strategy, organization would be able to accomplish its tasks in an effective manner. Apart from this, organization will get the official license to perform its functionalities in the target market with the motive of acquiring a separate and important position in the target market. Bunnings Group of Limited is performing its operations in several countries, thus, it is required to adopt the most appropriate market entry strategy for maintaining the brand image of the organization. Along with this, it is necessary for the organization to acquire the appropriate share in the market with the objective of increasing its effectiveness in the international market (Glowik, 2016). Direct Exporting: This strategy is used for trading in the international markets without showing its presence in those markets. This procedure involves the selling over the demand and this procedure involves seller, buyer and agent from both the countries which will help the seller and buyer to accomplish the task in an effective and appropriate manner. Agents and distributors becomes the face for the company because they are the people who have traded with its consumers on behalf of the company. Thus, they plays crucial role in these types of activities and for the company, these types of employees carry huge importance (Omar Porter, 2010). Amongst these market entry strategies, Bunnings Group Limited could adopt the most appropriate strategy in relation with their goals and objectives. Bunnings Warehouse has developed a reputed position in the international market with its superior level of services. Along with this, the company is majorly known for delivering the essential products and services to its consumers in order to increase their effectiveness. Reviewing the organizational working procedure and the future market conditions, it has been recommended to the Bunning Group limited that licensing or joint venture type of market entry strategies could be adopted in relevance with setting up an effective position in the target market. In auditing to this, licensing and joint venture type of market entry strategies are effective enough to extract the positive outcomes for the organization. In joint venture, risks factors will be distributed amongst the companies involved and the same will be executed with profits. In o rder to increase their effectiveness in the target market along with developing an important position, organization will be able to identify the market conditions of the target market (Stevens Dykes, 2013). Target market for organization in Singapore Bunnings Warehouse provides various products and services to all segments of audience. This strategy is being used by the organization for approaching to the right market in order to enhance the demand of their products and services. With the help of increase in the demand, chances for attainment of the goals and the objectives for the organization will be increased. Bunnings Limited majorly deals in homewares, accessories, and warehouse services to the retail chain companies in order to store their goods in a safe and secure manner. Company is operating its activities from more than 300 locations along with approximately 30,000 employees. Organization has covered almost 20% market share in the Australian retail hardware sector and in order to accomplish its objectives related to the increase in the international presence of the organization, they are continuously planning to expand in the rest part of the globe (Martorell, Mulet Otero, 2013). Major target market for Bunnings Group Limited in Singaporean market will be retail chain companies, bathroom fittings organizations, and the companies with the functionalities in the market of light fittings, electrical appliances, outdoor living, paint products, storage places, and warehouses and the hardware and furniture stores, etc. Apart from this, organization has executed the segmentation and positioning strategies in order to analyse the current market conditions and the influence of the external environmental factors. This has helped the organization to develop its position in the target market along with the motive of fulfilling its consumers needs and requirements (Srdjevic, Bajcetic Srdjevic, 2012). Marketing Strategies Marketing strategies are used for setting up the position of the organization in the target marketing. Prior to implementing these strategies, organization is required to perform certain steps in order to analyse the current marketing environmental conditions and the companys strengths, weaknesses, opportunities and threats through which the effective strategies or the model could be adopted for the purpose of enhancing its effectiveness in the target market. PESTLE analysis Political factors: Political risk in Singapore is quite low as well as the political rules, regulations and the frameworks are supportive for business corporations in order to increase their countrys economic conditions. According to the Political and Economic Risk Consultancy, lowest political risks are involved in Singapore. With the help of democratic nation, political stability could be analysed and this has led to the better standard of living for the citizens of the country. With these frameworks, opportunities for the multinational and domestic corporations have been increased. Political factors and their policies invites the business corporations for conducting their operations in Singapore and this will increase the opportunities for Bunnings Limited in order to successful expansion (Pestle, Crowley Weirauch, 2014). Economic factors: Singapores economic conditions are vibrant and free market economy. With the involvement of huge multinational companies in the economy, economic conditions of Singapore have been increased rapidly and it is one of most emerging countries in Asian continent. Per capita income of citizens of country is highest amongst the ASEAN. Apart from this, Singapore is also known for the corruption free economic conditions and with this effect, opportunities for business corporations are huge as well as supportive. In these conditions, Bunning Limited will easily be able to set up their strong and effective position in the Singaporean market along with their motive of increasing their global presence will also be fulfilled (Kolios Read, 2013). Social factors: Social factors such as customers preferences, markets current trends, culture and values of the country. Organization needs to consider all these factors before setting up its outlet in the target market in order to achieve the desired objectives and the goals. Apart from this, it is crucial for the organization to develop and adopt certain strategies in relevance with the global factors (Helms Nixon, 2010). Technological factors: Technological factors such as improvement in the technology, introduction of new devices, machinery and the technological advancement are the major factors which influence the organization towards resistance to change. Change is necessary for improving the organizational performance as well as it is crucial from the perceptive of gaining the competitive advantage. Adaptation of these factors will help the organization to enhance their effectiveness as well as to gain the competitive advantage in the target market (Amin, Razmi Zhang, 2011). Legal factors: For improving the performance of the organization, legal obligations should be fulfilled with the motive of economic growth. It is required for the organization to develop certain effective rules, regulations and the policies through which the strategies could be utilised on the basis of legislative requirements. This will help the Bunnings Limited to attain its goals and the objectives along with development of an effective image (Huang Sarigll, 2014). Environmental factors: In Singapore, the Ministry of Environment and Anti-Pollution Unit is continuously working upon certain crucial environmental factors such as maintaining air quality, controlling the pollution factors, etc. With the effect to these factors, business organizations need to contribute certain part of their revenues with the objective of increasing the effectiveness of their functionalities (Kim Hyun, 2011). SWOT analysis Strengths Huge network of more than 300 stores locations in Australia, Ireland, and United Kingdom and in New Zealand. Organization has wide product offering for various segments of public (Gordon, 2012). Loyalty and training programs for their employees in order to improve their effectiveness and efficiency. Experts are appointed in order to provide specialised services to its clients (Peter Donnelly, 2011). Bunnings Warehouse is known as the widest and largest household hardware retailer across the Australia. Weaknesses Organization is not available on online platforms through which their distribution platforms are limited to an extent. Lack of administration and controlling methods. Requirement of the services and products offered by Bunnings Limited is decreasing due to people are concerned about the self-service and related services (Luan Sudhir, 2010). Opportunities Organization could operate its functionalities through online shopping websites in relation with increasing their revenues and profitability. People are concerned about their luxury and hangout places, thus, Bunnings Limited needs to fulfil those requirements in an effective manner. Threats Aggressive competition is being faced by the competitors engaged in the same type of industry. Aggressive and trending technologies used by the competitors for promoting their products and services. Suitability of Marketing Mix Recommendations This tool could be used by the business enterprises for increasing their efficiency through promoting their products and the services in an effective manner. Along with this, the crucial part of this strategy is to promote the main features and elements of the organizational products in order to set up an effective image in the target market along with gaining competitive advantage. This tool is effective enough to uplift the performance of the organization along with determining the various opportunities for increasing their revenues and the profitability. Following are certain crucial attributes of marketing mix strategy: Product: This attribute of the marketing mix tool describes the unique features and the elements of the products to its target audience. This element is useful for increasing the effectiveness of the product as well as it helps the organization to promote their products in the target market in an effective manner. Price: Price of the product plays crucial role in relevance with the demand. In order to increase the demand of the product, price of the products should be set on the several bases through which the organization could be able to uplift its competitive advantage (Mintz Mintz, 2013). Place: Place of distribution is the outlet of the operations through which the target audience could be able to get the products and services. This will help the organization to approach its audience in an effective manner and it could also help the organization to uplift their goodwill in the market. Promotion: This attribute describes the promotional techniques used by the organization in order to promote their products and the services in the target manner in an effective manner. Apart from this, it plays crucial role in relevance with gaining competitive advantage and the desired goals and the objectives (Armstrong, et. al., 2015). Conclusion From the aforesaid discussion, it can be concluded that the Bunnings Limited is a multinational Australian company known for providing several services and products to the retail chain stores, directly to the consumers, etc. Currently, they are present in New Zealand, Ireland, and Australia and in United Kingdom. With reviewing the success of the organization in those continents, organizational management has decided to increase their global presence and for the same reason, Asian continent has been chosen with increase in the number of retail chain companies. Along with this increase, Singapore has been chosen for setting up their store in relevance with increasing their effectiveness as well as for attainment of the growth related objectives. In this report, market entry options are discussed in relevance with the entering into the particular countrys market. Further, the report concluded the marketing strategies in order to analyse the organizational capabilities for increasing th eir effectiveness in the target market in accordance with external environmental conditions of the target market. References Amin, S.H., Razmi, J. and Zhang, G., 2011. Supplier selection and order allocation based on fuzzy SWOT analysis and fuzzy linear programming.Expert Systems with Applications,38(1), pp.334-342. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Bunnings Warehouse. 2018. Accessed on 24th January 2018 from https://www.bunnings.com.au/ Glowik, M., 2016.Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi. Walter de Gruyter GmbH Co KG. Gordon, R., 2012. 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