How the Reccession Has Effected the Fast Food Sector Free Essays

The business I have chosen is KFC as KFC is a worldwide business and very popular inside of the fast food industry behind fast food giants McDonald’s and burger king and operates in over 110 countries throughout the world as it is a worldwide business it will be affected in different ways in different places. Here are some factors which could have affected them in the recession: People have less disposable income As of the recession many people have less disposable income to spend on fast food as will be sticking to the essentials and their individual necessities in order for them to live. Many people were made redundant in the recession which will have of impacted KFC’s business as not a lot of people will be buying their products. We will write a custom essay sample on How the Reccession Has Effected the Fast Food Sector or any similar topic only for you Order Now Also if people have less money than they will pick the cheaper brand which will impact less on their spending or they will just cut out fast food all together this will impact KFC as it will be drawing less customers as the week goes on which will force the organisation to buy cheaper and lower quality products to sell the public which will make them lose customers as well as the quality wouldn’t be what it used to be. Unemployment increases As the unemployment rate throughout the world increases then less people will not have a sufficient amount of money to spend on high brand fast food restaurants and will have to cut out the spending for fast food altogether as it can be very expensive and overpriced. Unemployment will affect KFC as well as they will be getting rid of people in a way to decrease their main costs in the business in order for them to continue being one of the top high priced fast food restaurants in the fast food market becoming one of the top 5 fast food restaurants in the world behind the fast food giant which is McDonald’s and Burger King. Reduce in profit As KFC is a well-known American fast food restaurant which sells worldwide they sell millions or products globally. The loss of profit will make them have to reduce all of the costs inside of the business for example: lower the amount of employees in the business to cut the cost of the wages to lower the risk of a loss in the business and also lower the quality of the produce used in the products as the price of the raw materials have gone up. As the price of the raw materials go up then the business will be release a lower quality product which will make them lose their customers if they continue to sell a product which does not meet the customer’s needs which will make them go down in the market and will make customers go to KFC’s main competitors for example McDonald’s. How to cite How the Reccession Has Effected the Fast Food Sector, Essay examples

Identifying Criteria Set For Multicriteria -Myassignmenthelp.Com

Question: Discuss About The Identifying Criteria Set For Multicriteria? Answer: Introducation Bunnings Group Limited is an Australian multinational company owned by Wesfarmers since 1994. It operates in Australia, New Zealand, United Kingdom, and in Ireland. The company was initially founded in 1887 in Western Australia and performed activities such as sawmilling. Later on in 1952, the company becomes a public company and simultaneously expanded its operations in retail industry, and in hardware stores. In 1990s, organization started expanding its business in the overseas marketing and with this effect; company opened its first warehouse style store in Melbourne in 1994. Bunnings currently operates in more than 300 store locations along with the retails chains such as Home Timber and Hardware, Mitre 10 and other retailers. With this effect, organization has 20% market share in the Australian retail hardware industry. Companys product offering is wide and huge. They provide unique and useful products for DIY projects, for builders as well as fancy items which are useful for re novation type of procedures. Along with this, they also provide fittings for bathroom and kitchen, flooring materials, lightning products, paint, hardware and tools, window furnishings, etc. (Bunnings Warehouse, 2018). The aim of this report is to expand the business of Bunning Group Limited in Asian countries with the objective to increase their revenues and presence in the international market. While executing the research methods, organization observed that the Singaporean market will be more suitable for Bunning Group limited in order to expand their operations. Bunnings Warehouses are not reached to the Asian countries and for enhancing their international approach, Singaporean market have been chosen. The report will include the research methods used for selecting the market, market entry strategies in order to attain the desired goals and the objectives. Apart from this, the report will include the market strategy recommendations under which the companys PESTLE and SWOT analysis will be performed. The next of the report will include the marketing mix recommendations through which an effective position will be developed in the Singaporean market. Along with these strategies, promotional and a dvertisement strategies will also be covered in this report with the objective to enhance the market presence of the organization in the international retail chain industry. Evaluation of selected target market In order to select the target market for the organization with the motive to increase their global presence, Singaporean market has been chosen. Singapore market has been selected due to numerous vital elements such as presence of big retail companies in and the emerging economy rate. Apart from these elements, organization is able to uplift its performance in the target market with the help of its own services and product offerings. Only few competitors are available which performs the same functionalities as of Bunning Warehouse. Their unique products and services are the major reason for their success and growth, with this; they had developed an effective position in Australia, New Zealand, and Ireland and in United Kingdoms market (Tabrizi, et. al., 2014). In the search operation of the target market, organization has used secondary research method which is also known as the desk research. In this research method, organization could utilise the information already researched by the psychology, newspapers, journals, articles as well as through digital platforms. Information shared by websites could also be used for reaching to the final decision in relation with the motive to expand the business operations of organization in the international market. This method includes internal desk research and the external desk research and it helps the organization to determine the most appropriate technique in relevance with identifying the market conditions of Singapore with the motive of setting up an effective position in the target market. This will help the organization to acquire the distinct market share in the target market along with determining the opportunities to expand the business in the international market (Water, et. al., 2014). Market entry recommendations There are numerous market entry options available for the business enterprise to enter into the domestic or international market with the motive of expansion. Prior to the adaptation of most appropriate strategy, it has been recommended to the organization to research the future aspects of the market entry strategies in relevance with obtaining the desired goals and the objectives. Along with this, the determination of the factors related with the market entry options is necessary with the objective of successful expansion in the target market. Following are certain recommended market entry strategies for the Bunnings Group Limited in order to make the expansion effective and result oriented: Joint Venture: It is a particular form of partnership which involves two companies working together on a particular project. This form of partnership is done for certain period of time in order to accomplish the desired tasks. Two companies specialised in their sectors agree to work on the same project for attaining their targets. Market conditions and the environment plays crucial role in the operations of these types of firms as these are formed for a limited period of time in order to accomplish the desired task. Generally, profit sharing ratio amongst the companies is equal otherwise it depends on their mutual understanding. Bunnings Group Limited could come into a joint venture type of firm with a well-known brand in the Singaporean market. This will help the organization to understand the business environments conditions as well as it will help them to ascertain the opportunities for setting up their brand image effectively. The best example of joint venture type of firms is So ny and Ericsson, both of them decided to manufacture the cell phones and for a long period of time, this joint venture enjoys the leading position in the market. Thus, it has been recommended to the Bunnings Group Limited to operate their functionalities in the Singaporean market in the form of joint venture type of business entity (Morschett, Schramm-Klein Swoboda, 2010). Franchise: Franchising is a typical North American process which is used for expansion of the business in the international as well as in the domestic markets. Now this process is being used by other parts of the globe also in order to attain their desired goals and the objectives. This form of business enterprise is majorly used by the fast food companies under which same type of food items and beverages are delivered to its consumers. Bunnings Group Limited could adopt this strategy in relevance with setting up their strong image in the Singaporean market. This form of business will be adopted only by reviewing the demand of the products and services delivered by the organization in the target market. Without appropriate information, organization would not be able to acquire the appropriate market share in the target market. In a franchise model, organization needs to provide the details of their business to an outsider of the target market with the reputed brand name. With the hel p of the effective brand image, business could easily be set up along with the attainment of the goals, objectives and objective to establish a unique image in the market becomes an easy task (Moore, Doherty Doyle, 2010). Licensing: This is a general mode of entry into the new market; it involves huge paper work under which company gets the right to sell its products and services in the target market consenting over several conditions, rules and regulations. With the help of this strategy, organization would be able to accomplish its tasks in an effective manner. Apart from this, organization will get the official license to perform its functionalities in the target market with the motive of acquiring a separate and important position in the target market. Bunnings Group of Limited is performing its operations in several countries, thus, it is required to adopt the most appropriate market entry strategy for maintaining the brand image of the organization. Along with this, it is necessary for the organization to acquire the appropriate share in the market with the objective of increasing its effectiveness in the international market (Glowik, 2016). Direct Exporting: This strategy is used for trading in the international markets without showing its presence in those markets. This procedure involves the selling over the demand and this procedure involves seller, buyer and agent from both the countries which will help the seller and buyer to accomplish the task in an effective and appropriate manner. Agents and distributors becomes the face for the company because they are the people who have traded with its consumers on behalf of the company. Thus, they plays crucial role in these types of activities and for the company, these types of employees carry huge importance (Omar Porter, 2010). Amongst these market entry strategies, Bunnings Group Limited could adopt the most appropriate strategy in relation with their goals and objectives. Bunnings Warehouse has developed a reputed position in the international market with its superior level of services. Along with this, the company is majorly known for delivering the essential products and services to its consumers in order to increase their effectiveness. Reviewing the organizational working procedure and the future market conditions, it has been recommended to the Bunning Group limited that licensing or joint venture type of market entry strategies could be adopted in relevance with setting up an effective position in the target market. In auditing to this, licensing and joint venture type of market entry strategies are effective enough to extract the positive outcomes for the organization. In joint venture, risks factors will be distributed amongst the companies involved and the same will be executed with profits. In o rder to increase their effectiveness in the target market along with developing an important position, organization will be able to identify the market conditions of the target market (Stevens Dykes, 2013). Target market for organization in Singapore Bunnings Warehouse provides various products and services to all segments of audience. This strategy is being used by the organization for approaching to the right market in order to enhance the demand of their products and services. With the help of increase in the demand, chances for attainment of the goals and the objectives for the organization will be increased. Bunnings Limited majorly deals in homewares, accessories, and warehouse services to the retail chain companies in order to store their goods in a safe and secure manner. Company is operating its activities from more than 300 locations along with approximately 30,000 employees. Organization has covered almost 20% market share in the Australian retail hardware sector and in order to accomplish its objectives related to the increase in the international presence of the organization, they are continuously planning to expand in the rest part of the globe (Martorell, Mulet Otero, 2013). Major target market for Bunnings Group Limited in Singaporean market will be retail chain companies, bathroom fittings organizations, and the companies with the functionalities in the market of light fittings, electrical appliances, outdoor living, paint products, storage places, and warehouses and the hardware and furniture stores, etc. Apart from this, organization has executed the segmentation and positioning strategies in order to analyse the current market conditions and the influence of the external environmental factors. This has helped the organization to develop its position in the target market along with the motive of fulfilling its consumers needs and requirements (Srdjevic, Bajcetic Srdjevic, 2012). Marketing Strategies Marketing strategies are used for setting up the position of the organization in the target marketing. Prior to implementing these strategies, organization is required to perform certain steps in order to analyse the current marketing environmental conditions and the companys strengths, weaknesses, opportunities and threats through which the effective strategies or the model could be adopted for the purpose of enhancing its effectiveness in the target market. PESTLE analysis Political factors: Political risk in Singapore is quite low as well as the political rules, regulations and the frameworks are supportive for business corporations in order to increase their countrys economic conditions. According to the Political and Economic Risk Consultancy, lowest political risks are involved in Singapore. With the help of democratic nation, political stability could be analysed and this has led to the better standard of living for the citizens of the country. With these frameworks, opportunities for the multinational and domestic corporations have been increased. Political factors and their policies invites the business corporations for conducting their operations in Singapore and this will increase the opportunities for Bunnings Limited in order to successful expansion (Pestle, Crowley Weirauch, 2014). Economic factors: Singapores economic conditions are vibrant and free market economy. With the involvement of huge multinational companies in the economy, economic conditions of Singapore have been increased rapidly and it is one of most emerging countries in Asian continent. Per capita income of citizens of country is highest amongst the ASEAN. Apart from this, Singapore is also known for the corruption free economic conditions and with this effect, opportunities for business corporations are huge as well as supportive. In these conditions, Bunning Limited will easily be able to set up their strong and effective position in the Singaporean market along with their motive of increasing their global presence will also be fulfilled (Kolios Read, 2013). Social factors: Social factors such as customers preferences, markets current trends, culture and values of the country. Organization needs to consider all these factors before setting up its outlet in the target market in order to achieve the desired objectives and the goals. Apart from this, it is crucial for the organization to develop and adopt certain strategies in relevance with the global factors (Helms Nixon, 2010). Technological factors: Technological factors such as improvement in the technology, introduction of new devices, machinery and the technological advancement are the major factors which influence the organization towards resistance to change. Change is necessary for improving the organizational performance as well as it is crucial from the perceptive of gaining the competitive advantage. Adaptation of these factors will help the organization to enhance their effectiveness as well as to gain the competitive advantage in the target market (Amin, Razmi Zhang, 2011). Legal factors: For improving the performance of the organization, legal obligations should be fulfilled with the motive of economic growth. It is required for the organization to develop certain effective rules, regulations and the policies through which the strategies could be utilised on the basis of legislative requirements. This will help the Bunnings Limited to attain its goals and the objectives along with development of an effective image (Huang Sarigll, 2014). Environmental factors: In Singapore, the Ministry of Environment and Anti-Pollution Unit is continuously working upon certain crucial environmental factors such as maintaining air quality, controlling the pollution factors, etc. With the effect to these factors, business organizations need to contribute certain part of their revenues with the objective of increasing the effectiveness of their functionalities (Kim Hyun, 2011). SWOT analysis Strengths Huge network of more than 300 stores locations in Australia, Ireland, and United Kingdom and in New Zealand. Organization has wide product offering for various segments of public (Gordon, 2012). Loyalty and training programs for their employees in order to improve their effectiveness and efficiency. Experts are appointed in order to provide specialised services to its clients (Peter Donnelly, 2011). Bunnings Warehouse is known as the widest and largest household hardware retailer across the Australia. Weaknesses Organization is not available on online platforms through which their distribution platforms are limited to an extent. Lack of administration and controlling methods. Requirement of the services and products offered by Bunnings Limited is decreasing due to people are concerned about the self-service and related services (Luan Sudhir, 2010). Opportunities Organization could operate its functionalities through online shopping websites in relation with increasing their revenues and profitability. People are concerned about their luxury and hangout places, thus, Bunnings Limited needs to fulfil those requirements in an effective manner. Threats Aggressive competition is being faced by the competitors engaged in the same type of industry. Aggressive and trending technologies used by the competitors for promoting their products and services. Suitability of Marketing Mix Recommendations This tool could be used by the business enterprises for increasing their efficiency through promoting their products and the services in an effective manner. Along with this, the crucial part of this strategy is to promote the main features and elements of the organizational products in order to set up an effective image in the target market along with gaining competitive advantage. This tool is effective enough to uplift the performance of the organization along with determining the various opportunities for increasing their revenues and the profitability. Following are certain crucial attributes of marketing mix strategy: Product: This attribute of the marketing mix tool describes the unique features and the elements of the products to its target audience. This element is useful for increasing the effectiveness of the product as well as it helps the organization to promote their products in the target market in an effective manner. Price: Price of the product plays crucial role in relevance with the demand. In order to increase the demand of the product, price of the products should be set on the several bases through which the organization could be able to uplift its competitive advantage (Mintz Mintz, 2013). Place: Place of distribution is the outlet of the operations through which the target audience could be able to get the products and services. This will help the organization to approach its audience in an effective manner and it could also help the organization to uplift their goodwill in the market. Promotion: This attribute describes the promotional techniques used by the organization in order to promote their products and the services in the target manner in an effective manner. Apart from this, it plays crucial role in relevance with gaining competitive advantage and the desired goals and the objectives (Armstrong, et. al., 2015). Conclusion From the aforesaid discussion, it can be concluded that the Bunnings Limited is a multinational Australian company known for providing several services and products to the retail chain stores, directly to the consumers, etc. Currently, they are present in New Zealand, Ireland, and Australia and in United Kingdom. With reviewing the success of the organization in those continents, organizational management has decided to increase their global presence and for the same reason, Asian continent has been chosen with increase in the number of retail chain companies. Along with this increase, Singapore has been chosen for setting up their store in relevance with increasing their effectiveness as well as for attainment of the growth related objectives. In this report, market entry options are discussed in relevance with the entering into the particular countrys market. Further, the report concluded the marketing strategies in order to analyse the organizational capabilities for increasing th eir effectiveness in the target market in accordance with external environmental conditions of the target market. References Amin, S.H., Razmi, J. and Zhang, G., 2011. Supplier selection and order allocation based on fuzzy SWOT analysis and fuzzy linear programming.Expert Systems with Applications,38(1), pp.334-342. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Bunnings Warehouse. 2018. Accessed on 24th January 2018 from https://www.bunnings.com.au/ Glowik, M., 2016.Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi. Walter de Gruyter GmbH Co KG. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Helms, M.M. and Nixon, J., 2010. Exploring SWOT analysiswhere are we now? A review of academic research from the last decade.Journal of strategy and management,3(3), pp.215-251. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Kim, J.H. and Hyun, Y.J., 2011. A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector.Industrial marketing management,40(3), pp.424-438. Kolios, A. and Read, G., 2013. A political, economic, social, technology, legal and environmental (PESTLE) approach for risk identification of the tidal industry in the United Kingdom.Energies,6(10), pp.5023-5045. Luan, Y.J. and Sudhir, K., 2010. Forecasting marketing-mix responsiveness for new products.Journal of Marketing Research,47(3), pp.444-457. Martorell, O., Mulet, C. and Otero, L., 2013. Choice of market entry mode by Balearic hotel chains in the Caribbean and Gulf of Mexico.International Journal of Hospitality Management,32, pp.217-227. Mintz, O. and Currim, I.S., 2013. What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?.Journal of Marketing,77(2), pp.17-40. Moore, C.M., Doherty, A.M. and Doyle, S.A., 2010. Flagship stores as a market entry method: the perspective of luxury fashion retailing.European Journal of Marketing,44(1/2), pp.139-161. Morschett, D., Schramm-Klein, H. and Swoboda, B., 2010. Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?.Journal of International Management,16(1), pp.60-77. Omar, M. and Porter, M., 2011. Reducing risk in foreign market entry strategies: standardization versus modification.Competitiveness Review: An International Business Journal,21(4), pp.382-396. Pestle, W.J., Crowley, B.E. and Weirauch, M.T., 2014. Quantifying inter-laboratory variability in stable isotope analysis of ancient skeletal remains.PLoS one,9(7), p.e102844. Peter, J.P. and Donnelly, J.H., 2011.Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Srdjevic, Z., Bajcetic, R. and Srdjevic, B., 2012. Identifying the criteria set for multicriteria decision making based on SWOT/PESTLE analysis: a case study of reconstructing a water intake structure.Water resources management,26(12), pp.3379-3393. Stevens, C.E. and Dykes, B.J., 2013. The home country cultural determinants of firms' foreign market entry timing strategies.Long Range Planning,46(4), pp.387-410. Tabrizi, A.B., Whale, J., Lyons, T. and Urmee, T., 2014. Designing small wind turbines for highly turbulent sites. InSolar2014: The 52nd Annual Conference of the Australian Solar Council(pp. 8-9). Water, B., Council, B.C., Park, B.G.C., Victoria, M.C.C., Water, M., Council, M.C., Council, M.V.C., Council, M.S. and Basin, M.D., 2014. Certificate of Currency.

The Terrible Trins Essays (221 words) - Mouse, Computer Mouse

The Terrible Trins What the book is about: The book is about a mother mouse named Dolly and three baby mice named Thomas, Richard and Henry. Together they try to defeat the cats in the farmhouse where they live. The mice are taught by their mother on what not to get into like mouse traps and poison. First the mice want to get the white cat out of the house and then the black one. Thomas, Henry and Richard scare the white cat out of the house by shaking up his nerves and the get the black one out when they set up a opsticle to knock off the farmers Scrumpy. The cat jumps onto the table running after the mouse then jumps for him and knocks off the jug and then the jar where the farmer keeps his glass eye. The eye rolls of the table and lands in a hole where the three mice find it. In order to get the farmer to like all the mice which he doesn't, and to stop trying to kill them Thomas, Richard and Henry take the eye and give it back to him. The farmer is so happy he immediately go's and take's all the mou se traps and poison and throws them into the fire and from then on the farmer liked mice.

Hypothesis testing homework solutions Essays - Summary Statistics

Hypothesis testing homework solutions Essays - Summary Statistics Hypothesis testing homework solutions Setting up and interpreting results of a hypothesis test ACT-1. Practice with p-values Use the density tool to practice finding p-values. I. Set the mean to 35, the standard deviation to 12.5, and the sample size to 100. What is the probability of finding a value: a. less than 33 .055 b. greater than 37.1 .039 c. less than 32.8 or greater than 36.9 .039+.065=.104 II. Change the sample size to 250. Now that the sample size is greater, find the following probabilities and compare them with those found in the first question: a. less than 33 .006 b. greater than 37.1 .004 c. less than 32.8 or greater than 36.9 .003+.008=.011 Larger samples taken from the same population have a much smaller chance to have a mean value far from the population mean. Increasing the sample size by a factor of 2.5 decreased the likelihood of these rare events by a factor of 10. III. Keeping the sample size at 250 and the mean at 35, try changing the standard deviation to 11 (a difference of only 1.5 from the previous standard deviation) and compare these results with the results you obtained in the second question. a. less than 33 .034 b. greater than 37.1 .029 c. less than 32.8 or greater than 36.9 .023+.042=.065 A relatively small, about 10% decrease in the standard deviation had a huge effect increasing (by a factor of 6) the chances for certain sample mean values to come up that are far form the population mean.. IV. Set the mean to 34, the standard deviation to 12.5, and the sample size to 100. Find the following probabilities and compare them with the ones you found in the first question. a. less than 33 .21 b. greater than 37.1 .007 c. less than 32.8 or greater than 36.9 .167+.01=.177 33 is much closer (almost 1.25 closer which would be a full standard deviation closer) to the mean now so chances for a sample mean to be 33 increased dramatically. On the other and 37.1is a full standard deviation further than where it was when the mean was 35. therefore fewer samples show this value. In part c) the lower value got closer the higher value mover further form the mean so it evens out to about the same chance overall as in the corresponding part in I. Write a brief summary of what you observed when certain values were changed. MRA-1. Population Mean Hypotheses Each of the following paragraphs calls for a statistical test about a population mean m. State the null hypothesis H0 and the alternative hypothesis Ha in each case. (a)The diameter of a spindle in a small motor is supposed to be 5 mm. If the spindle is either too small or too large, the motor will not work properly. The manufacturer measures the diameter in a sample of motors to determine whether the mean diameter has moved away from the target. H0: =5 Ha: 5 (b)Census Bureau data show that the mean household income in the area served by a shopping mall is $42,500 per year. A market research firm questions shoppers at the mall. The researchers suspect the mean household income of mall shoppers is higher than that of the general population. H0: =42,500$ Ha: >42,500$ The examinations in a large accounting class are scaled after grading so that the mean score is 50. The professor thinks that one teaching assistant is a poor teacher and suspects that his students have a lower mean score than the class as a whole. The TA's students this semester can be considered a sample from the population of all students in the course, so the professor compares their mean score with 50. H0: =50 Ha: 50 MRA-4. Explaining Ethnocentrism A social psychologist reports that in our sample, "ethnocentrism was significantly higher (p= 0.05) among church attenders than among nonattenders." Explain what this means in language understandable to someone who knows no statistics. Do not use the word "significance" in your answer. Researchers found that the percentage of ethnocentrics was higher among church attenders compared with the same percentage for non-attenders. In fact the evidence for that was so extreme that if there was no difference between the percentage of ethnocentrics between attenders and non-attenders we would see

Relationship Analysis Essay Example | Topics and Well Written Essays - 1500 words

Relationship Analysis - Essay Example When Harry Met Sally When Harry Met Sally is a film directed by Rob Reiner in 1989, and was written by Nora Ephron. It is listed as one of the top American comedy films of all time and is also considered one of the most romantic movies of all time. Ephron gained an Oscar nomination for this movie. The film also gained a lot of Golden Glove nominations, primarily with Best Director, Best Screenplay, Best Actor and Best Actress. The film follows the story of two people, Harry Burns and Sally Albright. The story is set within a twelve year span, starting in 1977 to 1989, from Chicago to New York. The movie chronicles their relationship: from the point that they do not like each other to the point that they got married. They first met in Chicago, where Harry hitched a ride with Sally on the way to New York. It should be noted that Harry’s girlfriend is Sally’s friend and that’s how they knew each other. They did not go along with each other because of their different opinions regarding relationships between men and women. The film’s theme about relationships is revealed here: Men and women can’t be friends because the sex part always gets in the way (Harry) and Women and men can be friends (Sally). They part ways as soon as they reached New York. The relationship is not romantic, not even friendly. Five years after that encounter, they saw each other at an airport and even share the same plane. Both are in romantic relationships: Sally was with Harry’s friend and Harry is engaged to a woman named Helen. This surprises Sally. Harry suggests that they become friends but further elaborates on this previous rule (but with an exception now because they are both in respective romantic relationships), making Sally reject his â€Å"friendly offer†. After five years, they meet again in a New York bookstore. Harry is now divorced and Sally is now single after breaking up with Harry’s friend, Joe. They have coffee togeth er and they have talked about their previous relationships. At this point, they decided to become friends. They spend more time with each other (platonically), have dinners together, have late night phone calls and have dates with other people. Their dating experiences with other people continue to show each other’s differing beliefs on dating. One New Year’s Party, Harry and Sally danced, and they found themselves getting attracted to each other. They denied their feelings and they set each other up with their respective friends. By some twist of fate, their best friends hit it off and got engaged. One night, Sally calls Harry because her ex is getting married. Harry goes to Sally’s house and comforts her. They had sex unexpectedly, leading to awkwardness the next day. This leads to their friendship’s cooling off, until they have an argument at their best friends’ (the one they set up for each other) wedding, promptly severing their friendship. Ha rry then tries to patch things up with Sally, to no avail. Fast forward to another New Year’s Party with Sally and she felt alone because there was no Harry to be with her, unlike the last New Year’s Party. As she leaves the party, Harry appears and they make up their mistakes and realize that they do indeed love each other. They kiss. The last scene shows that they were being interviewed about their marriage.

How do the concepts of networks and the network society contribute to Essay

How do the concepts of networks and the network society contribute to the understanding of the contemporary media landscape Ill - Essay Example In the modern 21st century, we find that this field of information and communication is undergoing a series of changes, arising from various technological innovations, and forming a new setting for the access, subject matter, formatting, and interactive sessions, adding a new dimension to the socio-political world (Huntington, 1997). Under such conditions, various social movements, and revolutionary politics are able to interpose with greater force and in lesser time, within this new interactive space, leading to the convergence of the horizontal communication networks and mass media. This has led to an unparalleled shift in history, where the public sphere is fast moving away from the realms of various institutions, to this new space that mainly comprises of mass self-communication, and communication networking, through the Internet and the wireless networking modes (Klinenberg, 2007). This article will examine this new age communication space, and will study to find out how the con cept of networks and network society, contribute to the overall understanding of the contemporary media landscape. ... , Jan van Dijk first coined the term ‘network society’  in his book De Netwerkmaatschappij   (van Dijk, 2005), and was later used by Manuel Castells in 1996. Castells analyses this new concept of ‘network society’ and conceptualised that such societies formed owing to certain factors: The creation of the innovative Information and Communication Technology (ICT), and the formation of global computer networks that helped in the global integration. The lowering of communication costs as in transnational transports, making it possible for the global migration to take place. The breakdown of the Berlin wall and the subsequent rise in global capitalism; The rise of various new forms of social movements like the human rights, civil rights, women’s rights, environmental rights, etc., (Castells, and Gustavo, 2005). In an interview, Castells defined the term network society as â€Å"a society where the key social structures and activities are organized aro und electronically processed information networks...It's about social networks which process and manage information and are using micro-electronic based technologies" (History; Institute of International Studies, UC Berkeley, 2001). Castells further adds that technology is not the only aspect that defines modern societies, but other factors like economy, culture, and politics also form the framework of network societies, while religion and social status, help in shaping these societies. A network that collectively forms the societies, are actually series of links between basic unitary social elements, known as the nodes. When a single link between two unitary elements is established, the formation of a ‘relationship’ takes place, and many such relationships form a complex web, known as network societies. Van Dijk in

The Effect of the Internet on Global Marketing Strategies Assignment

The Effect of the Internet on Global Marketing Strategies - Assignment Example Internet services are important because they help global marketing possible because international businesses now attempt to use possible worldwide marketing instead of nationalized marketing(Shaw, 2012). In this case, the internet has two main purposes, demanding and enabling.   Enabling allows consumers to get in contact with a wide range of products (Shaw, 2012).   Clients who use or visit the websites share common lifestyles of communication because they have been directed to communicate with other customers through the internet (Shaw, 2012).   Furthermore, customers use different languages. This motivates the use of the English language, which is a common language of interaction (Shaw, 2012). In the demanding marketing strategies, the websites or the internet command that merchant’s use internationally recognized product names.   Using internet companies are in a position to identify leading states. This is usually achieved using global state competitions among man ufacturing companies.   Here, the internet provides information about the leading states or countries.   Through the internet, consumers can recognize the current trends and fashions that emerge because of technological developments (Ancarani, 2002).  Initially, the internet was introduced as a channel of education people through research and education (Ancarani, 2002).   However, it has developed to educate consumers on the type of current products in the market (Ancarani, 2002).   This is because it is still a source of information to consumers.   Consumers are currently seeking information about products from the internet.   This is advantageous because they have chances of choosing different products from different companies.   This changes the techniques of marketing used by different manufacturing companies (Ancarani, 2002).