Change in Perspective :: Personal Narrative Abercrombie Papers

Change in Perspective Saturday morning, time to blow through Friday's paycheck at the mall.After entering through the massive glass doors into Summerset Plaza, I am overwhelmed with the sheer size and exquisite detail of the structure.Marble covers the walls and flooring while the ceiling is masked in a network of geometric arcs that support the giant pieces of glass creating a gigantic skylight.Walking further towards my favorite store, I pass through the center of the mall where lies an elegant marble fountain with perfect symmetry pouring water off in all directions.From here all three main wings and the three stories on each wing are visible.There are more stores than I would ever want to enter, filling up every inch the mall has to offer.Now, still walking and within one hundred feet from my destination I can begin to hear the music radiating from within, over powering the mall's choice of songs.Getting closer to the store I can now see the blue awnings over each window and the words Abercrombie & Fi tch that rest just above the oak boarded glass doors.Before entering the store I take time to examine the newest styles that clothe the mannequins in the windows.From here I can easily hear each lyric of the song that echoes out the store, I am intimidated.After giving myself an idea of what there is to buy I proceed into Abercrombie. Now inside and completely intimidated by my surroundings, I do my best to get what I want and get out.Unfortunately that is not as easy as I had planned.The music is disorienting, coming very loudly from all angles, and I have not the slightest clue as to who is behind me or what he or she is saying.Then I begin to realize how bright the environment is, and I can actually feel the heat of the bulbs on the back of my neck.Feeling completely uncomfortable and out of place, I take a look around to observe how others are acting in the same situation.Peering around, I see primarily all teenagers who look identically like the mannequins on the tables.Every guy is tall, handsome, and dressed perfectly and all the girls are slender, pretty, and again dressed in the latest fashion.Now that I have developed an inferiority complex, I try to take my eyes off the people and onto the merchandise.Browsing around I see the countless stacks of perfectly folded pants covering every wall, and every swe ater, button-down, t-shirt, and hooded sweatshirt meticulously placed into stacks of ten or twelve.

Eastenders. How does your chosen text attract its audience? Essay

Soap operas attract its audiences in many different ways and use a lot of tactics to keep their viewing going up. Audiences are so important to media because without them, there would be no media. So this is why many different types of media use specialist ways to keep their audiences engaged to help media progress. One of the soaps that has being focused on is Eastenders. Eastenders Is a soap that is shown four times a week on bbc1. It is based in London’s east end. It included a wide range of characters and storylines. One of the soaps intentions is to deal with controversial social issues and Eastenders likes to see itself and as pursuing ‘documentary realism’. It does not have a naturalistic mode and can shift from melodramatic or to sitcom. Eastenders uses a lot of realism within its story lines so that the audience can relate back to the story lines. But it is misleading to see Eastenders as ‘representing real life’ as it does include unrealistic things i.e. characters coming back to life from death. This piece will look at the different way Eastenders attracts it audience on a regular basis. Eastenders doesn’t have just one target audience it has a mass audience which means any gender, race , age, religion and class can watch it as it has many diverse characters with in the soap and different types of target story lines. These story lines can be seen as some audiences maybe relate to the story line and others can be educated by them. Audiences can identify with Eastenders characters in a self image as they include many different image groups such as Goths, suited characters, casual etc†¦ It also includes different ages and storylines to go along with these ages groups like starting school, going to university, retiring so audience that match these storylines can relate to this. Different classes are also used as characters, from grade A (upper class) to grade E ( lowest class) as within the soap its has doctors, lawyers etc†¦ and among that it has unemployed people, students. So it isn’t specifically for one class grade. Families are used as well as usually in soap operas they have 3 or 4 families and in Eastenders most of the characters are part of a family and the family live on the square. Families are a good way to attract as they seem relatively real life as the storylines include arguments, death, wills, new born’s, divorce etc.. and can relate to these storylines and/or help them come to terms with there own family issues. Different classes are also used as characters, from grade A (upper classes) to grade E ( lowest class) as with in the soap its has doctors, lawyers etc†¦ And among that it has unemployed people, students. So it isn’t specifically for one class grade. Many cultures and nationalist are included within the characters so it isn’t just aimed at one certain group of people. The codes and conventions of Eastenders is very important and it keeps the audiences hocked. It is a serialised drama that is on four times a week and runs week-in, week-out, all year round. It features continuous narratives dealing with domestic themes and personal or family relationships and will have Three, four or even five storylines and they will progress during any one episode, with the action switching between them. As one narrative is resolved, another completely different one with different characters will already be underway.. Eastenders also has a well-known theme tune and intro sequence which rarely changes throughout the history of the soap which over the years audiences become more familiar with ( it has been rumoured that pets are even familiar with it!). There is a limit to the number of characters available at any one time on screen but this allows the soap to focus on a smaller number of characters which then allows more time to be spent on each character, so that the audience knows them better and the storylines can be more detailed and involved, as well as being more numerous over time. The plots are open-ended and usually has a multiplicity of which interlinked in an episode ( metanarrative). The storylines in these cases run parallel. But episode will undoubtedly end with a ‘cliff-hanger’, which is a tense and suspenseful, un concluded piece of dialogue or action when But with the ending, it will come to some kind of conclusion as well as a cliff-hanger such as ‘ Billy’s dead’ which concludes that the character is dead but still raises up questions of’ why, when, where etc..’. The location of Eastenders is set around a small, central area ‘Trafalgar square’. And somehow the characters are all connected through either, relationships, arguments or history such as Phill Mitchell used to bully Ian Beal as school over 20 years ago and now you still see his subliminal control over Ian. Eastenders often have special episodes for events in the real world such as Christmas or the Millennium and even just an round up to a storyline such as ‘ who killed Archie (( an hour long special)). Such episodes are often referred to as ‘soap bubbles’. Eastenders and largely British soaps most often feature common, ordinary, working class characters, in contrast to American soaps, which tend to deal with richer, flashier, more fantasy-inspired characters, reflecting the preferences of their respective target audiences. As Eastenders has such a broad range of characters, it has a broad range of representations.

Feminism, The Advocacy Of Women s Rights On The Grounds...

Feminism, a word defined as, â€Å"the advocacy of women s rights on the grounds of political, social, and economic equality to men,† a word that provokes strong feelings of either support or strong hate. (Webster) The people who do agree with feminism claim that it has helped them with their experiences of oppression because they are female, while others argue that it is against men and promotes hostility. While many argue over what feminism really means, the reputation feminism receives from people will always stir up differences and arguments that people have due to the concept. The original intent feminism meant to have was that a woman knew her rights and made sure to value them. According to feminists, â€Å"Feminist; it is a term that has lost its initial meaning. The term feminist has distressingly been given a negative connotation, and many have the misconception that a feminist is a stereotypical man-hating vegan activist who believe that men are the cause of all th e problems in this world.† (Lohardjo) People who do understand the concept of feminism know that they are no better than a man and that a man is no better than her according to feminists. Feminists also argue that supporting feminism should not give the stereotype of being a man hater since feminists say, â€Å"Being a feminist is not limited to running through the streets with signs and spitting in the faces of misogynists; it is standing for your rights and knowing that feminism is important.† (Lohardjo) It seemsShow MoreRelatedFeminism : The Advocacy Of Women s Rights On The Grounds Of Political, Social, And Economic Equality1694 Words   |  7 Pages English 2 2/29/16 Jane Eyre and Feminism Feminism is defined as the â€Å"advocacy of women s rights on the grounds of political, social, and economic equality to men† (Oxford Dictionary). In the past century, the standards of what is considered feminism have changed. At the time Jane Eyre was published, feminism per se did not exist yet. In the Victorian Era any actions done by women that went against the norms for women for that time period were likely considered atrociousRead MoreFeminism Is The Advocacy Of Women s Rights On Grounds Of Political, Social, And Economic Equality Essay1068 Words   |  5 PagesFeminism is the advocacy of women’s rights on grounds of political, social, and economic equality to men. Charlotte Perkins Gilman was an advocate for women’s rights. She was involved in Progressive Era reform culture. Gilman, author of â€Å"The Yellow Wallpaper†, illustrates in the short story that women can overcome the weight patriarchy puts on them mentally. The narrator’s hus band, John, displayed paternal behavior towards her which was belittling. Gilman uses metaphors, specifically personificationRead MoreFeminism And Equality Between Men And Women956 Words   |  4 PagesFeminism and Equality Between Men and Women Feminism, the advocacy of women’s rights on the grounds of political, social, and economic equality to men (Webster’s Thesaurus Dictionary). Feminist seek to find impartiality between the genders, in not only the work force, but many different aspects of their lives. Feminist are spectated to be individuals who believe in female domination, and that is not precise. Feminist believe that women and men should be treated equal to each other, neither sexRead MoreFeminism And The Feminist Movement Essay1292 Words   |  6 Pagesall, the push for women s suffrage and rights was strong, but further enhanced by leaders like Alice Paul and Jane Addams. The idea of equal rights for all was further scrutinized and contested after civil rights were granted to former slaves. Women began to push for similar equality as illustrated through the feminist movement. The feminist movement became very large and sprouted subsections, one being a subsection of feminism known as social feminism. This branch of feminism was more interestedRead MoreThe Discovery Of A Radical Movement995 Words   |  4 Pagescalled feminism has left a huge influence in my life. Feminism, or the women’s movement, is the advocacy of women’s rights on the grounds of political, social, and economic equality to men. Before feminism, my life was full of body negativity and ignorance of the patriarchal society, but after a major breakthrough I became an equal rights advocate and an open minded person which progressed my human capital. Before encountering the feminist movement, my self-esteem and the awareness of women s oppressionRead MoreFeminism Is For Everyone By Bell Hook958 Words   |  4 Pages Feminism is for everyone bell hook is a famous feminist author who wrote the book â€Å"Feminism Is For Everybody† hooks attempt to create a quick, simple start on feminist history, theory, and politics to the masses who receive a misinformation, misunderstood, and maligned version of the feminist movement. Hooks says â€Å"To understand feminism it implies one has to necessarily understand sexism†.We define feminism as the advocacy of women s rights on the grounds of political, social, and economicRead MoreWomen s Rights On The Grounds Of Political, Social, And Economic Equality1052 Words   |  5 PagesWhy Postmodern Feminism is Irrelevant in Westernized America The definition of feminism is (according to Google.com) noun the advocacy of women s rights on the grounds of political, social, and economic equality to men. Now what does this mean? This means that women deserve to be treated the same as men because we are on grounds that â€Å"women are inferior to men† in other words â€Å"men have it better off than women†. This is not only wrong but it is a movement for something doesn’t exist and fightsRead MoreWomen s Rights On The Grounds Of Political, Social, And Economic Equality889 Words   |  4 PagesThe dictionary definition of feminism states that feminism is the â€Å"advocacy of women s rights on the grounds of political, social, and economic equality to men.† However, this definition raises controversy due to a lack of preciseness. In order to achieve a precise definition, one would need to define equality because it is safe to say not all men are equal (i.e. white supremacy). The true definition of feminism, is the desire to end sexist tyranny and patriarchy. Feminists do not hate men asRead MoreThe Moral Of The Story By Nina Rosenstand865 Words   |  4 PagesWhat is feminism? According to the book â€Å"The Moral of the Story† by Nina Rosenstand; feminism is defined as the advocacy of women’s rights on the grounds of political, social, and economic equality to men. The feminist movement has been aiming to achieve equality for women for decades. Equity of the genders (regarding rights) and the promoting of ladies rights are apparent constructive goals; yet individuals have a tendency to depict women s liberation utilizing negative terms, and women s liberationRead MoreFeminism : Women s Rights On The Grounds Of Political, Social, And Economic Equality1507 Words   |  7 PagesFeminism has been around as long as women have been. Feminism according to google is the advocacy of women s rights on the grounds of political, social, and economic equality to men. So it is basically women wanting to be treated equally. The history of feminism is pretty sketch considering how it was never called feminism until america got a hold of it. But never the less there are definite matriarchal influences throughout the history of the world. A couple of asian cultures were based off of

Hans Lippershey Telescope and Microscope Inventor

Who was the first person to create a telescope? Its one of the most indispensable tools in astronomy, so it seems like the person who first came up with the idea would be well known and written up in history. Unfortunately, no one is quite sure who was the first to design and build one, but the most likely suspect was a German optician named Hans Lippershey.  Ã‚   Meet the Man Behind the Idea of the Telescope Hans Lippershey was born in 1570 in Wesel, Germany, but little else is known about his early life. He moved to Middleburg (now a Dutch town) and married in 1594. He took up the trade of optician, eventually becoming a master lens grinder. By all accounts, he was a tinkerer who tried various methods of creating lenses for glasses and other uses. In the late 1500s, he began experimenting with lining up lenses to magnify the view of distant objects. Fast Facts: Hans Lippershey Born: 1570 in Wesel, GermanyMarried: 1594, no information on spouse or childrenEducation: Trained as an optician in Middleburg, Zeeland (Netherlands)Key accomplishments:  Invented spyglasses, telescope, and microscope From the historical record, it appears that Lippershey was the first to use a pair of lenses in this way. However, he may not have been the first to actually experiment with combining lenses to create crude telescopes and binoculars. There is a tale that says some children were playing with flawed lenses from his workshop to make distant objects look bigger. Their crude toy inspired him to do further experiments after he  watched what they were doing. He built a housing to hold the lenses and experimented with their placement inside. While others, such as Jacob Metius and Zacharias Janssen, later also claimed to invent the telescope, it was Lippershey who worked on perfecting the optical technique and application. His earliest instrument was simply two lenses held in place so that an observer could look through them to distant objects. He called it a looker (in Dutch, that would be kijker). Its invention immediately led to the development of spyglasses and other magnifying devices. It was the first known version of what we know today as a refracting telescope. Such a lens arrangement is now common in camera lenses. Too Far Ahead of His Time? Eventually, in 1608, Lippershey applied to the government of the Netherlands for a patent on his invention. Unfortunately, his patent request was denied. The government thought that the looker could not be kept a secret because it was such a simple idea. However, he was asked to create several binocular telescopes for the Netherlands government and was well compensated for his work. His invention was not called telescope at first; instead, people referred to it as the Dutch reflecting glass.  The theologian Giovanni Demisiani actually came up with the word telescope first, from the Greek words for far (telos) and skopein, meaning to see, to look. The Idea Spreads After Lippersheys application for the patent was publicized, people across Europe took notice of his work and began fiddling with their own versions of the instrument. The most famous of these was Italian scientist  Galileo Galilei, who used a telescope of his own making based on Lippersheys work and wrote about his observations. Once he learned of the device, Galileo began constructing his own, eventually increasing the magnification to a factor of 20. Using that improved version of the telescope, Galileo was able to spot mountains and craters on the Moon, see that the Milky Way was composed of stars, and discover the four largest moons of Jupiter (which are now called the Galileans). Lippershey didnt stop his work with optics, and eventually, he invented the compound microscope, which uses lenses to make very small things look large. However, theres some argument that the microscope may have been invented by two other Dutch opticians, Hans, and Zacharias Janssen, who were making similar optical devices. However, records are very scanty, so its hard to know who actually came up with the idea first. Nonetheless, once the idea was out of the bag, scientists began finding many uses for this way of magnifying the very small and the very distant.   Lippersheys Legacy Hans Lippershey (whose name is also sometimes spelled Lipperhey) died in the Netherlands in 1619, just a few years after Galileos monumental observations using the telescope. A crater on the Moon is named in his honor, as well as asteroid 31338 Lipperhey. In addition, a recently discovered exoplanet bears his name. Today, thanks to his  original work, an amazing variety of telescopes are in use around the world and in orbit. They function using the same principle he first noticed—using optics to make distant objects look larger and give astronomers more detailed looks at celestial objects. Most telescopes today are reflectors, which use mirrors to reflect the light from an object. The use of optics in their eyepieces and onboard instruments (installed on such orbital observatories as the Hubble Space Telescope) continues to help observers—particularly using backyard-type telescopes—to refine the view even more.   Sources The Galileo Project (Rice University): Hans LippersheyHistory of Information: Hans Lippershey Invents the TelescopeHistory of the TelescopeMolecular Expressions: Hans Lippershey ​Edited by Carolyn Collins Petersen.

Essay Pips Great Expectations - 894 Words

In the novel, â€Å"Great Expectations† by Charles Dickens, the main character Philip Pirrip, who is known as â€Å"Pip† throughout the novel, has a series of great expectations that he goes through. The title of the novel, as many other great book titles, comes with various meanings that are present in the story. In the literal sense Pip’s â€Å"great expectations† refer to the 19th century meaning, which involve receiving a large inheritance. Meanwhile, on a deeper level Pip sets goals that he hopes to accomplish in the future which could also be referred to as his â€Å"great expectations†. The title, with these multiple meanings that are attached to it, ends up being ironic after all is said and done at the end of the novel. Pip comes from a lower class†¦show more content†¦Pip then goes on to address the reader directly and explains that â€Å"[t]hat was a memorable day to [him], for it made great changes in [him],† (Dickens 70). After meeting with Estella several times and becoming extremely fond of her, despite her bipolar attitudes towards him, Ms. Havisham suddenly decides to recompense Pip for his time and then tells him that he no longer has to come back to the Satis House. Everyday after this, Pip continuously thinks of Estella and of how he must become a gentleman in order to be at the same level as Estella and eventually marry her. Another character Biddy (whose relationship to Pip is somewhat complicated) begins acting as Pip’s teacher and Pip says â€Å"[w]hatever [he] acquired, [he] tried to impart to Joe,† because â€Å"[he] wanted to make Joe less ignorant and common.† Pip’s plans to become a well-mannered gentleman to be worthy of high-society and to be worthy of Estella’s affection are two goals or â€Å"great expectations† that Pip sets for himself that ultimately carry the plot of the novel along. After being released from Ms. Havishams service, Pip becomes Joe’s apprentice. Four years into his apprenticeship, Pip is approached by a man who he vaguely remembers meeting once at the Satis House. This man is Jaggers, a lawyer, who proceeds to tell Pip that an anonymous benefactor has made PipShow MoreRelated Great Expectations: Pip’s Views of Expectations Essay1291 Words   |  6 PagesGreat Expectations – Discuss Pip’s views of expectations and how they affect him. The novel Great Expectations is focused around the theme of a young male’s expectations and how they rule his life. It tells us the effects they have on people and the negative impact they have on Pip’s life. The Title to the novel â€Å"Great Expectations† totally contradicts the main theme in the book, as the expectations turn out to be not so great after all. The book is split up into 3 sections of Pip’s â€Å"Great Read More Great Expectations: Pips Unrealistic Expectations Essay2130 Words   |  9 Pages Pips Unrealistic Expectations    One of the most important and common tools that authors use to illustrate the themes of their works is a character that undergoes several major changes throughout the story. In Great Expectations, Charles Dickens introduces the reader to many intriguing and memorable characters, including the eccentric recluse, Miss Havisham, the shrewd and careful lawyer, Mr. Jaggers, and the benevolent convict, Abel Magwitch. However, Great Expectations is the storyRead MoreEssay on Pips Relationship with Magwitch in Great Expectations3097 Words   |  13 Pages---- The novel called ‘Great Expectations’ written by Charles Dickens, uses a very unique relationship between two characters to form the main ‘stem’ of the book. Pip’s relationship with Abel Magwitch is extremely interesting because it is so significant. It is at the heart of the book mainly for the reason that it is the closest and deepest relationship between any two characters in the whole novel. This forms a relevance to the title of ‘Great Expectations.’ After meeting with PipRead MoreEssay about Pips Expectations in Charles Dickens Great Expectations1166 Words   |  5 PagesPips Expectations in Charles Dickens Great Expectations Throughout the novel there are many expectations of Pip. They are appointed to him by many different characters, as well as himself. These expectations were very stressful for Pip and often wore him down to breaking point. Right from the start of the book we are introduced to many characters and we find out shortly why they thrust such Great Expectations on Pip. Eventually we discover more about these and find Read MorePip’s Character Change in Charles Dickens Great Expectations1173 Words   |  5 PagesPip’s Character Change in Charles Dickens Great Expectations Great Expectations, by Charles Dickens is a compelling story rich in friendship, love and fortune. The main character, Pip, is a dynamic character that undergoes many changes through the course of the book and throughout this analysis, the character Pip, will be identified and his gradual change through the story will be quoted and explained. The main character, Pip, is a gentle character. His traits include Read MoreEssay on What Shapes Pip’s Character in Great Expectations?1682 Words   |  7 PagesWhat influences shape the character of young Pip in Great Expectations? â€Å"Great Expectations†, by Charles Dickens, is an enthralling tale of love and fortune. The story is set in the period of Dickens’ childhood, from 1810 to approximately 1830, and it is likely that memories of his own youth inspired Dickens to write the novel. The main character, Pip, is a gentle and humble boy whose character and personality undergo major transformations throughout the novel. He is influenced by many charactersRead MorePips Perspectives on Social Classes in Great Expectations Essay878 Words   |  4 Pages Great Expectations by Charles Dickens is a coming-of-age story written from December 1860 to 1861. Great Expectations follows the life of Phillip Pirrip, self-named Pip; as his â€Å"infant tongue could make of both name nothing longer or more explicit than Pip. So, I called myself Pip, and came to be called Pip.† (I, Page 3) The story begins with Pip as a young child, destined to be the apprentice of his blacksmith brother-in-law, Joe Gargery. After spending time with an upper-classRead MorePips Childhood in Charles Dickens Great Expectations Essay1120 Words   |  5 PagesPips Childhood in Charles Dickens Great Expectations In the first five chapters of Charles Dickens Great Expectations, we follow the life of a young boy, Phillip Pirrip - Pip for short, in early nineteenth century England. A time when England was in industrial revolution and when the rapid growth of cities brought social divisions between class - rich and poor. The British government fearing a revolution, maintained a harsh regime. In Great Expectations, DickensRead MoreInfluences that Shape Pips Character in Great Expectations Essay1245 Words   |  5 PagesInfluences that Shape Pips Character in Great Expectations ‘Great Expectations’ tells the story of a young boy named Pip. It shows us how his life is drastically turned around at the early age of seven, following the accidental meeting of the convict Magwich. There are many different events ranging from his meeting the convict, and Miss Havisham, his falling in love with Estella and his fortunate gaining of an unknown benefactor, which enables Pip to achieve more promisingRead More Impressions Gained of Pips Character from Great Expectations528 Words   |  3 PagesImpressions Gained of Pips Character from Great Expectations Pip is very much a child in the the first chapter. However, it is Pip narrating it as an adult ( retrospective narrator). You know he is a child by his childish thoughts and his rather odd imagination. He manages to come up with the childish conclusion that his father is a square, stout, dark man, with curly hair just by looking at his fathers tombstone. Also, that his mother was freckled and sickly. It is quite bizarre

How the Reccession Has Effected the Fast Food Sector Free Essays

The business I have chosen is KFC as KFC is a worldwide business and very popular inside of the fast food industry behind fast food giants McDonald’s and burger king and operates in over 110 countries throughout the world as it is a worldwide business it will be affected in different ways in different places. Here are some factors which could have affected them in the recession: People have less disposable income As of the recession many people have less disposable income to spend on fast food as will be sticking to the essentials and their individual necessities in order for them to live. Many people were made redundant in the recession which will have of impacted KFC’s business as not a lot of people will be buying their products. We will write a custom essay sample on How the Reccession Has Effected the Fast Food Sector or any similar topic only for you Order Now Also if people have less money than they will pick the cheaper brand which will impact less on their spending or they will just cut out fast food all together this will impact KFC as it will be drawing less customers as the week goes on which will force the organisation to buy cheaper and lower quality products to sell the public which will make them lose customers as well as the quality wouldn’t be what it used to be. Unemployment increases As the unemployment rate throughout the world increases then less people will not have a sufficient amount of money to spend on high brand fast food restaurants and will have to cut out the spending for fast food altogether as it can be very expensive and overpriced. Unemployment will affect KFC as well as they will be getting rid of people in a way to decrease their main costs in the business in order for them to continue being one of the top high priced fast food restaurants in the fast food market becoming one of the top 5 fast food restaurants in the world behind the fast food giant which is McDonald’s and Burger King. Reduce in profit As KFC is a well-known American fast food restaurant which sells worldwide they sell millions or products globally. The loss of profit will make them have to reduce all of the costs inside of the business for example: lower the amount of employees in the business to cut the cost of the wages to lower the risk of a loss in the business and also lower the quality of the produce used in the products as the price of the raw materials have gone up. As the price of the raw materials go up then the business will be release a lower quality product which will make them lose their customers if they continue to sell a product which does not meet the customer’s needs which will make them go down in the market and will make customers go to KFC’s main competitors for example McDonald’s. How to cite How the Reccession Has Effected the Fast Food Sector, Essay examples

Identifying Criteria Set For Multicriteria -Myassignmenthelp.Com

Question: Discuss About The Identifying Criteria Set For Multicriteria? Answer: Introducation Bunnings Group Limited is an Australian multinational company owned by Wesfarmers since 1994. It operates in Australia, New Zealand, United Kingdom, and in Ireland. The company was initially founded in 1887 in Western Australia and performed activities such as sawmilling. Later on in 1952, the company becomes a public company and simultaneously expanded its operations in retail industry, and in hardware stores. In 1990s, organization started expanding its business in the overseas marketing and with this effect; company opened its first warehouse style store in Melbourne in 1994. Bunnings currently operates in more than 300 store locations along with the retails chains such as Home Timber and Hardware, Mitre 10 and other retailers. With this effect, organization has 20% market share in the Australian retail hardware industry. Companys product offering is wide and huge. They provide unique and useful products for DIY projects, for builders as well as fancy items which are useful for re novation type of procedures. Along with this, they also provide fittings for bathroom and kitchen, flooring materials, lightning products, paint, hardware and tools, window furnishings, etc. (Bunnings Warehouse, 2018). The aim of this report is to expand the business of Bunning Group Limited in Asian countries with the objective to increase their revenues and presence in the international market. While executing the research methods, organization observed that the Singaporean market will be more suitable for Bunning Group limited in order to expand their operations. Bunnings Warehouses are not reached to the Asian countries and for enhancing their international approach, Singaporean market have been chosen. The report will include the research methods used for selecting the market, market entry strategies in order to attain the desired goals and the objectives. Apart from this, the report will include the market strategy recommendations under which the companys PESTLE and SWOT analysis will be performed. The next of the report will include the marketing mix recommendations through which an effective position will be developed in the Singaporean market. Along with these strategies, promotional and a dvertisement strategies will also be covered in this report with the objective to enhance the market presence of the organization in the international retail chain industry. Evaluation of selected target market In order to select the target market for the organization with the motive to increase their global presence, Singaporean market has been chosen. Singapore market has been selected due to numerous vital elements such as presence of big retail companies in and the emerging economy rate. Apart from these elements, organization is able to uplift its performance in the target market with the help of its own services and product offerings. Only few competitors are available which performs the same functionalities as of Bunning Warehouse. Their unique products and services are the major reason for their success and growth, with this; they had developed an effective position in Australia, New Zealand, and Ireland and in United Kingdoms market (Tabrizi, et. al., 2014). In the search operation of the target market, organization has used secondary research method which is also known as the desk research. In this research method, organization could utilise the information already researched by the psychology, newspapers, journals, articles as well as through digital platforms. Information shared by websites could also be used for reaching to the final decision in relation with the motive to expand the business operations of organization in the international market. This method includes internal desk research and the external desk research and it helps the organization to determine the most appropriate technique in relevance with identifying the market conditions of Singapore with the motive of setting up an effective position in the target market. This will help the organization to acquire the distinct market share in the target market along with determining the opportunities to expand the business in the international market (Water, et. al., 2014). Market entry recommendations There are numerous market entry options available for the business enterprise to enter into the domestic or international market with the motive of expansion. Prior to the adaptation of most appropriate strategy, it has been recommended to the organization to research the future aspects of the market entry strategies in relevance with obtaining the desired goals and the objectives. Along with this, the determination of the factors related with the market entry options is necessary with the objective of successful expansion in the target market. Following are certain recommended market entry strategies for the Bunnings Group Limited in order to make the expansion effective and result oriented: Joint Venture: It is a particular form of partnership which involves two companies working together on a particular project. This form of partnership is done for certain period of time in order to accomplish the desired tasks. Two companies specialised in their sectors agree to work on the same project for attaining their targets. Market conditions and the environment plays crucial role in the operations of these types of firms as these are formed for a limited period of time in order to accomplish the desired task. Generally, profit sharing ratio amongst the companies is equal otherwise it depends on their mutual understanding. Bunnings Group Limited could come into a joint venture type of firm with a well-known brand in the Singaporean market. This will help the organization to understand the business environments conditions as well as it will help them to ascertain the opportunities for setting up their brand image effectively. The best example of joint venture type of firms is So ny and Ericsson, both of them decided to manufacture the cell phones and for a long period of time, this joint venture enjoys the leading position in the market. Thus, it has been recommended to the Bunnings Group Limited to operate their functionalities in the Singaporean market in the form of joint venture type of business entity (Morschett, Schramm-Klein Swoboda, 2010). Franchise: Franchising is a typical North American process which is used for expansion of the business in the international as well as in the domestic markets. Now this process is being used by other parts of the globe also in order to attain their desired goals and the objectives. This form of business enterprise is majorly used by the fast food companies under which same type of food items and beverages are delivered to its consumers. Bunnings Group Limited could adopt this strategy in relevance with setting up their strong image in the Singaporean market. This form of business will be adopted only by reviewing the demand of the products and services delivered by the organization in the target market. Without appropriate information, organization would not be able to acquire the appropriate market share in the target market. In a franchise model, organization needs to provide the details of their business to an outsider of the target market with the reputed brand name. With the hel p of the effective brand image, business could easily be set up along with the attainment of the goals, objectives and objective to establish a unique image in the market becomes an easy task (Moore, Doherty Doyle, 2010). Licensing: This is a general mode of entry into the new market; it involves huge paper work under which company gets the right to sell its products and services in the target market consenting over several conditions, rules and regulations. With the help of this strategy, organization would be able to accomplish its tasks in an effective manner. Apart from this, organization will get the official license to perform its functionalities in the target market with the motive of acquiring a separate and important position in the target market. Bunnings Group of Limited is performing its operations in several countries, thus, it is required to adopt the most appropriate market entry strategy for maintaining the brand image of the organization. Along with this, it is necessary for the organization to acquire the appropriate share in the market with the objective of increasing its effectiveness in the international market (Glowik, 2016). Direct Exporting: This strategy is used for trading in the international markets without showing its presence in those markets. This procedure involves the selling over the demand and this procedure involves seller, buyer and agent from both the countries which will help the seller and buyer to accomplish the task in an effective and appropriate manner. Agents and distributors becomes the face for the company because they are the people who have traded with its consumers on behalf of the company. Thus, they plays crucial role in these types of activities and for the company, these types of employees carry huge importance (Omar Porter, 2010). Amongst these market entry strategies, Bunnings Group Limited could adopt the most appropriate strategy in relation with their goals and objectives. Bunnings Warehouse has developed a reputed position in the international market with its superior level of services. Along with this, the company is majorly known for delivering the essential products and services to its consumers in order to increase their effectiveness. Reviewing the organizational working procedure and the future market conditions, it has been recommended to the Bunning Group limited that licensing or joint venture type of market entry strategies could be adopted in relevance with setting up an effective position in the target market. In auditing to this, licensing and joint venture type of market entry strategies are effective enough to extract the positive outcomes for the organization. In joint venture, risks factors will be distributed amongst the companies involved and the same will be executed with profits. In o rder to increase their effectiveness in the target market along with developing an important position, organization will be able to identify the market conditions of the target market (Stevens Dykes, 2013). Target market for organization in Singapore Bunnings Warehouse provides various products and services to all segments of audience. This strategy is being used by the organization for approaching to the right market in order to enhance the demand of their products and services. With the help of increase in the demand, chances for attainment of the goals and the objectives for the organization will be increased. Bunnings Limited majorly deals in homewares, accessories, and warehouse services to the retail chain companies in order to store their goods in a safe and secure manner. Company is operating its activities from more than 300 locations along with approximately 30,000 employees. Organization has covered almost 20% market share in the Australian retail hardware sector and in order to accomplish its objectives related to the increase in the international presence of the organization, they are continuously planning to expand in the rest part of the globe (Martorell, Mulet Otero, 2013). Major target market for Bunnings Group Limited in Singaporean market will be retail chain companies, bathroom fittings organizations, and the companies with the functionalities in the market of light fittings, electrical appliances, outdoor living, paint products, storage places, and warehouses and the hardware and furniture stores, etc. Apart from this, organization has executed the segmentation and positioning strategies in order to analyse the current market conditions and the influence of the external environmental factors. This has helped the organization to develop its position in the target market along with the motive of fulfilling its consumers needs and requirements (Srdjevic, Bajcetic Srdjevic, 2012). Marketing Strategies Marketing strategies are used for setting up the position of the organization in the target marketing. Prior to implementing these strategies, organization is required to perform certain steps in order to analyse the current marketing environmental conditions and the companys strengths, weaknesses, opportunities and threats through which the effective strategies or the model could be adopted for the purpose of enhancing its effectiveness in the target market. PESTLE analysis Political factors: Political risk in Singapore is quite low as well as the political rules, regulations and the frameworks are supportive for business corporations in order to increase their countrys economic conditions. According to the Political and Economic Risk Consultancy, lowest political risks are involved in Singapore. With the help of democratic nation, political stability could be analysed and this has led to the better standard of living for the citizens of the country. With these frameworks, opportunities for the multinational and domestic corporations have been increased. Political factors and their policies invites the business corporations for conducting their operations in Singapore and this will increase the opportunities for Bunnings Limited in order to successful expansion (Pestle, Crowley Weirauch, 2014). Economic factors: Singapores economic conditions are vibrant and free market economy. With the involvement of huge multinational companies in the economy, economic conditions of Singapore have been increased rapidly and it is one of most emerging countries in Asian continent. Per capita income of citizens of country is highest amongst the ASEAN. Apart from this, Singapore is also known for the corruption free economic conditions and with this effect, opportunities for business corporations are huge as well as supportive. In these conditions, Bunning Limited will easily be able to set up their strong and effective position in the Singaporean market along with their motive of increasing their global presence will also be fulfilled (Kolios Read, 2013). Social factors: Social factors such as customers preferences, markets current trends, culture and values of the country. Organization needs to consider all these factors before setting up its outlet in the target market in order to achieve the desired objectives and the goals. Apart from this, it is crucial for the organization to develop and adopt certain strategies in relevance with the global factors (Helms Nixon, 2010). Technological factors: Technological factors such as improvement in the technology, introduction of new devices, machinery and the technological advancement are the major factors which influence the organization towards resistance to change. Change is necessary for improving the organizational performance as well as it is crucial from the perceptive of gaining the competitive advantage. Adaptation of these factors will help the organization to enhance their effectiveness as well as to gain the competitive advantage in the target market (Amin, Razmi Zhang, 2011). Legal factors: For improving the performance of the organization, legal obligations should be fulfilled with the motive of economic growth. It is required for the organization to develop certain effective rules, regulations and the policies through which the strategies could be utilised on the basis of legislative requirements. This will help the Bunnings Limited to attain its goals and the objectives along with development of an effective image (Huang Sarigll, 2014). Environmental factors: In Singapore, the Ministry of Environment and Anti-Pollution Unit is continuously working upon certain crucial environmental factors such as maintaining air quality, controlling the pollution factors, etc. With the effect to these factors, business organizations need to contribute certain part of their revenues with the objective of increasing the effectiveness of their functionalities (Kim Hyun, 2011). SWOT analysis Strengths Huge network of more than 300 stores locations in Australia, Ireland, and United Kingdom and in New Zealand. Organization has wide product offering for various segments of public (Gordon, 2012). Loyalty and training programs for their employees in order to improve their effectiveness and efficiency. Experts are appointed in order to provide specialised services to its clients (Peter Donnelly, 2011). Bunnings Warehouse is known as the widest and largest household hardware retailer across the Australia. Weaknesses Organization is not available on online platforms through which their distribution platforms are limited to an extent. Lack of administration and controlling methods. Requirement of the services and products offered by Bunnings Limited is decreasing due to people are concerned about the self-service and related services (Luan Sudhir, 2010). Opportunities Organization could operate its functionalities through online shopping websites in relation with increasing their revenues and profitability. People are concerned about their luxury and hangout places, thus, Bunnings Limited needs to fulfil those requirements in an effective manner. Threats Aggressive competition is being faced by the competitors engaged in the same type of industry. Aggressive and trending technologies used by the competitors for promoting their products and services. Suitability of Marketing Mix Recommendations This tool could be used by the business enterprises for increasing their efficiency through promoting their products and the services in an effective manner. Along with this, the crucial part of this strategy is to promote the main features and elements of the organizational products in order to set up an effective image in the target market along with gaining competitive advantage. This tool is effective enough to uplift the performance of the organization along with determining the various opportunities for increasing their revenues and the profitability. Following are certain crucial attributes of marketing mix strategy: Product: This attribute of the marketing mix tool describes the unique features and the elements of the products to its target audience. This element is useful for increasing the effectiveness of the product as well as it helps the organization to promote their products in the target market in an effective manner. Price: Price of the product plays crucial role in relevance with the demand. In order to increase the demand of the product, price of the products should be set on the several bases through which the organization could be able to uplift its competitive advantage (Mintz Mintz, 2013). Place: Place of distribution is the outlet of the operations through which the target audience could be able to get the products and services. This will help the organization to approach its audience in an effective manner and it could also help the organization to uplift their goodwill in the market. Promotion: This attribute describes the promotional techniques used by the organization in order to promote their products and the services in the target manner in an effective manner. Apart from this, it plays crucial role in relevance with gaining competitive advantage and the desired goals and the objectives (Armstrong, et. al., 2015). Conclusion From the aforesaid discussion, it can be concluded that the Bunnings Limited is a multinational Australian company known for providing several services and products to the retail chain stores, directly to the consumers, etc. Currently, they are present in New Zealand, Ireland, and Australia and in United Kingdom. With reviewing the success of the organization in those continents, organizational management has decided to increase their global presence and for the same reason, Asian continent has been chosen with increase in the number of retail chain companies. Along with this increase, Singapore has been chosen for setting up their store in relevance with increasing their effectiveness as well as for attainment of the growth related objectives. In this report, market entry options are discussed in relevance with the entering into the particular countrys market. 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