Marketing 521 - Discussion Assignment Example | Topics and Well Written Essays - 250 words

Marketing 521 - Discussion - Assignment Example Moreover, if the employees are made to perceive the organization positively, they become motivated to work in the organization increasing their productivity. The management of an organization may decide on the values and characteristics the organization wants the public to associate it with. When the desired values have been established, they should be translated in to appealing marketing language. The Public relation’s department should then popularize the values among the employees in the organization before publicizing it eternally. Ethics refer to the moral values and principles that guide a person in decision making (Brenkert, 2008). Several ethical issues exist in the field of marketing. Predatory pricing in developing countries by large corporations to drive out competition is an ethical issue. Through this pricing method, competitors are denied their livelihood by large organizations by being driven out of business. Price fixing is another illegal activity in marketing. This happens when traders conspire to regulate prices of commodities so as to remain at a particular level for their mutual benefits. They manipulate supply and demand so that prices favor their profitability. The consumers are left on the receiving side since they have no choice, but to buy commodities at the exaggerated